MGT382 International Marketing (20 credits)

Year Running: 2016/2017

Credit level: F6

Pre-requisites

MGT233

Description

This module provides students with an understanding of international marketing. The module will prepare students for the challenge of global marketing and enable students to have sufficient knowledge to be able to take on international related work, if faced by this challenge in industry.

Reading List

Please click here for reading list.

Teaching Methods

Delivery Type	Hours
Independent	175.0
Lecture	20.0
Seminar	5.0

Methods of assessment

Assessment Type	Duration	% of formal assessment	Semester
Course Work	0.0	65 %	S1
Other	0.0	35 %	S1

Teaching methods and assessment displayed on this page are indicative for 2023-24.